A first-of-its-kind, creative studio developed to provide social enrichment and creative education for teens, Flow Social Club teaches young creatives how to bring their artistic, career, social and service projects to life in a fun and experiential way. The identity design draws its inspiration from the sine curve, found in peak performance Alpha-Theta brain waves—known by artists, athletes and creatives as “being in the zone” or “flow.” Featuring both animated and static logo versions, the dynamic wave represents an ether of constant creative flow, while the crest represents the concept of club and community.
Flow Social Club, Hollywood, FL