Seraph Design + Branding

Eye on Design

Odin Asked a Paper Engineer to Package it's Latest Fragrance

After years of success with their best-selling Black Line of smoky, woody scents, the creative team at Odin took a sharp left turn with their White Line, a trio of citrusy, floral fragrances with a whole new olfactive palette. Nothing signals change to a consumer more quickly than new packaging, so Odin co-founder Eddy Chai reached out to paper engineer Matthew Shlian. The results took the collection to an even higher level.

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