Seraph Design + Branding

Eye on Design

Odin Asked a Paper Engineer to Package it's Latest Fragrance

After years of success with their best-selling Black Line of smoky, woody scents, the creative team at Odin took a sharp left turn with their White Line, a trio of citrusy, floral fragrances with a whole new olfactive palette. Nothing signals change to a consumer more quickly than new packaging, so Odin co-founder Eddy Chai reached out to paper engineer Matthew Shlian. The results took the collection to an even higher level.

See the story behind the design: https://eyeondesign.aiga.org/why-odin-asked-a-paper-engineer-to-package-its-latest-fragrance/