Seraph Design + Branding

Eye on Design

What's the Difference Between a Font and a Typeface?

Do you grit your teeth if someone says “font” when he or she really means “typeface?” Does bad kerning just about ruin your day? Do you practically weep when a designer looks baffled at your ever-so-subtle suggestions to use proper ligatures? Get ready to load up your typefaces, line up your tabs, and take our challenge to find out just how much you really know about all things typographic.

Test your typography terms here:

Odin Asked a Paper Engineer to Package it's Latest Fragrance

After years of success with their best-selling Black Line of smoky, woody scents, the creative team at Odin took a sharp left turn with their White Line, a trio of citrusy, floral fragrances with a whole new olfactive palette. Nothing signals change to a consumer more quickly than new packaging, so Odin co-founder Eddy Chai reached out to paper engineer Matthew Shlian. The results took the collection to an even higher level.

See the story behind the design:


G. F Smith Reveals the World's Favourite Colour with New Installations by Artists and Designers

Finding the world’s favourite colour may sound like a ambitious and daunting task, yet it is one that, earlier this year, G. F Smith took on with gusto. A global survey ensued, with thousands of people from over 100 countries worldwide voting for their most beloved shade. The Hull-based paper manufacturer announced Marrs Green – a deep green hue with a tinge of blue – as the winning colour. Submitted by survey participant Annie Marrs who was inspired by the landscape that surrounds her home in Scotland, the teal shade now joins G . F Smith’s Colourplan range as the 51st shade, and is available for use by designers, brands and individuals via their website.

To celebrate the launch, G. F Smith has curated the exhibition ‘Paper City’ – a showcase of beautiful and surprising installations, that will be on display across a number of locations in Hull where the brand has been based since 1885. 

Explore the exhibition here:


Fine German Paper with Metallic Flare

A laboratory for the way music is taught, presented and experienced, New World Symphony, America’s Orchestral Academy prepares graduates of distinguished music programs for leadership roles in the world’s fore- most orchestras and ensembles. To illustrate their mission in fulfilling the dreams of aspiring musicians, this bespoke gala invitation celebrates the idea that every great achievement began as a fragile glimmer of possibility. Highly regarded for making some of the world’s most imaginative papers, Gmund’s Action Night Offshore Blue paper was chosen for it’s unique micro embossed iridescent finish, transcending the line between formal and festive.

Shine on > ami-0

Michael Bierut: How To...Write a Book About Your Work

The first monograph, design manual, and manifesto by Michael Bierut, one of the world’s most renowned graphic designers — a career retrospective that showcases more than thirty-five of his most noteworthy projects for clients as the Brooklyn Academy of Music, New World Symphony, the New York Times and Saks Fifth Avenue, and reflects an eclectic enthusiasm and accessibility that has been the hallmark of his career.

Offering insight and inspiration for artists, designers, students, and any- one interested in how words, images, and ideas can be put together, How to provides insight to the design process of one of this century’s most renowned creative minds.

Read more > erut-how-to-write-a-book-about-your-work/

The Latest Brands Destigmatizing Periods with Engaging Design

What’s the first thing you notice when you walk down the “feminine necessities” aisle of any supermarket or pharmacy? Everything on the shelves suddenly becomes a very distinct shade of pink, baby blue, and soft yellow—the favored colors for the flowers, hearts, and bows typically used to decorate boxes of tampons and pads. This is the visual language of feminine clichés, and none of it actually relates to the product’s intent.

Finally, sophisticated packaging for women sick of feminine clichés.

Behold here > matizing-periods-with-engaging-design/?mc_cid=49e2029e2c&mc_ei- d=839863aa25

All That Glitters – Unique, Modern Gold From the Master of Metallic Paper

In 1974, Gmund Paper developed a unique process which used a special technique to apply pigment to paper. This is what causes the exceptional refraction of light on the paper – something that never fails to enchant for the world’s most precious invitations and brochures. Continuously devel- oped and improved over the years, the end result of decades of research and experience is now available for all to admire in the new collection Gmund Gold. It covers a range of 12 golden nuances, from subtle iridescence to the most dazzling gold in the paper industry.

Read the full story > paper